The mobile commerce market in Asia has been growing extremely fast in the past few years and everyone has no doubt it will even accelerate in the year of 2011. Pioneer stakeholders including from regulators, retailers, telecom operators, banks, payment processors, technology providers and hardware vendors have been exploring and proving various business models and partnership. New players continue to enter this market in drove trying to capture a slice of the big pie.
While the prospects are bright, the road has showed us a lot of twists and turns. Where do the real business opportunities lie? What are the proven project experience and lessons that we can learn from? How to make mobile commerce really benefit the mass? How to build, manage mobile money service network efficiently? How can operators achieve profitability while enhance customer experience through mobile commerce? What are the ignored values of mobile commerce for banks? How can operators and banks work together with regulators to achieve win-win situation? How can merchants benefit more from mobile commerce? How to increase usage of mobile commerce by partnering with trusted financial institutions? What innovative roles can technology and solution providers play at the new stage of mobile commerce? How can regulators manage risk and security properly?
Responding to all these key impressing challenges, The 4th Mobile Commerce Summit Asia aims to create a most comprehensive and effective platform for all the stakeholders to share, discuss, explore, learn and take the first mover advantage.
|Date start||15.03.2011 16:04|
|Date end||17.03.2011 16:05|