Four keys to clinch a 4G rollout
TelecomAsia - Telecom Asia - 06-08-15 06:47
Despite more demand for 4G, simply launching it does not guarantee success. Telecom operators from the United States to India have experienced significant downsides to their 4G deployment.
Even with the heavy investments needed to deploy 4G services, operators should not discount how much subscribers covet 4G. A telecom operator in Japan waited a year after the first 4G service was launched before it launched its own 4G services. Because of late entry, it lost 15% of its market share even after three years of continuously promoting its 4G products.