The battle for the passive viewer
TelecomAsia - Telecom Asia - 01-10-15 08:32
For all Netflix’s progress, some in the media industry remain confident that its on-demand approach will never fully satisfy those human needs that drive viewers to watch broadcast TV. They may have a point, but they should still be aware that more radical forms of video that appeal to similar desires could pose a parallel threat.
Netflix has – and will continue to have – a significant impact on linear viewing. You only have to look at how it has popularized so-called “binge-viewing” – watching episode after episode of a TV series in a single sitting – to understand that.