Mobile payments in emerging markets – beyond m-pesa
TelecomAsia - Telecom Asia - 24-03-17 07:38
In emerging markets, mobile network operators initially tried to adopt the m-pesa payment options used in developing markets, but this met with limited success. MNOs looking to include a broader payment proposition in emerging markets will need to consider creating a service that is open to all, identifying propositions beyond peer to peer (P2P), pre-paid top-up and bill payments, and developing a payment model that is compatible with an ‘acquire first/earn later’ business model.
Mobile payment propositions vary across markets – the emerging market model is likely to be the most...